Case Study: Moving the Ford Mustang Mach-E
In February 2024, Ford Motor Company significantly reduced the MSRP of its 2023 Mustang Mach-E due to rising inventory and days’ supply. Read on ...
Incentive Strategy Best Informed by One Data Source
In automotive retail, pricing is complex. OEMs set prices based on how well they think their vehicles will sell, then establish rebates and incentives ...
Driving Decisions: Leveraging Data for Strategic Automotive Rebates and Incentives
Imagine being suddenly put in charge of a store. You want to host a sales event to attract new and existing customers, but you ...