NADA Show 2025 has come to an end, and despite the historical snowstorm and resulting travel delays into New Orleans, the S&P Global Mobility team is reflecting on the dealer conversations and client meetings they had during the event.

Across its product portfolio, S&P Global Mobility has the data to accelerate sales for dealerships by identifying sales opportunities in their market, reaching the right buyers that align to their inventory and quickly closing more profitable deals. The team’s goal was to introduce complementary tools from Market Scan and Polk Automotive Solutions that use this data to reduce costs and drive opportunities for dealers.

Solutions That Help Dealers Accelerate Sales

S&P Global Mobility provides dealerships with data through a variety of tools that work together to help them make powerful, informed decisions.

  • Identify: Market Impact provides dealerships with sales opportunities.

To grow revenue, dealerships must discover opportunities in their market. Market Impact delivers the insights to sell more new and used vehicles by moving beyond basic sales reporting. It provides a comprehensive view of market share and demand so dealerships can adjust marketing efforts strategically.

Dealerships can use Market Impact to gain insights around market share, demand, loyalty, model profiles and conquest and defection ratios for competitors and same make dealers.

Closely examining their own performance compared to the rest of the market can help dealerships develop targeted marketing, inventory and planning strategies that take advantage of growth opportunities.

  • Reach: Polk Auto Direct provides dealerships with relevant audiences.

Once dealerships have identified their best sales opportunities, they can build audience strategies to reach the best customers for their inventory. Polk Auto Direct is a self-serve platform that enables dealerships to choose the audience and platform that makes the most sense for each campaign activation.

The platform offers more than 1,000 segments across every make, model and fuel type, enabling dealers to improve marketing performance and sell more vehicles. Dealers no longer have to rely on generic Facebook audiences and can measure campaign performance through real-time sales.

Polk Auto Direct’s audience segments are built from rich data sets and extensive owner history and modeling, providing the best chance of reaching the households that are currently shopping for vehicles dealerships can provide. Audiences can also be segmented by categories, including EV and hybrid interest, service needs and more.

  • Close: Market Scan’s mDesking empowers dealerships to close more profitable sales.

When dealerships have a wide range of finance and lease options to offer customers, time in dealership decreases and satisfaction and loyalty increase. Through Market Scan’s mDesking tool, dealers can quickly calculate customer payments, tracking all necessary data classes to deliver accurate deals that maximize profitability.

Fueled by data from more than 250 unique sources, dealerships can use mDesking to pull up dozens of finance and leasing options from organizations across the country in seconds, offering customers the best payment options quickly and accurately. mDesking helps dealerships avoid expensive desking errors like using incorrect rates or misapplied incentives and rebates.

Additionally, with so many payment options available to them, customers will find finance and lease offers that match or beat the pricing they saw online. With better prices and a lower time commitment, mDesking helps dealerships close more deals and build customer loyalty.

To learn more about how these solutions deliver for dealers and accelerate sales, book a demo today!