Integrating new technology to a business can be overwhelming at first. After establishing that a solution would be beneficial, companies must integrate it into their existing software ecosystem, determine the best way to use it within their operations, test it to make sure it meets their needs and, finally, train employees.
After all these steps, however, the benefits brought by the right tools for increased efficiency and profitability are undeniable.
At Market Scan, we strive to make the onboarding process for dealers adding our mDesking solution as smooth as possible. mDesking is our desking tool that uses data from more than 250 sources to offer customers a wide variety of quotes with different terms and lenders in a matter of minutes, enabling customers to close deals that work best for their lifestyles and budgets. Through quick and seamless integration; immediate, one-on-one training; and ongoing, personalized support, a new rooftop can usually be up and running usually within 24 hours.
In the past month, our team onboarded 350 dealerships to mDesking, with quick response, engagement and support following a sudden influx in demand for such a solution. At the same time, we scaled operations to ensure each dealership received the unique onboarding experience that made the most sense.
Read on to learn about the typical path dealerships take when adding mDesking to their operations and the ongoing support they receive as Market Scan clients.
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Building a Personalized Platform
Within two hours of finalizing a contract, a member from the technical side of Market Scan’s onboarding team reaches out to create user profiles in the account, personalize the platform to match the dealership’s needs and add the dealership’s inventory into the platform.
But making the platform dealership-specific goes beyond branding and inventory; the Market Scan team caters to the dealership’s operations, adjusting the in-platform sales process, tax practices, incentives introduction, test drive procedures, payment options, F&I options and more.
This preparation enables dealerships to use mDesking right away, as program defaults have been set to fit each dealership. Market Scan offers a flexible system to seamlessly integrate into dealership operations; instead of dealerships fitting their business strategies into the mDesking solution, mDesking can be adjusted to how dealerships do business, enabling them to keep operations running as usual.
Dealerships can reach out directly to the Market Scan team member they’ve worked with to ask technical questions at any time. This is the same for the Market Scan performance manager, who comes into the process next to begin virtual training.
Providing Ongoing Training
An initial round of training begins soon after a dealership’s mDesking platform is set up. The Market Scan performance manager for each dealership meets with team members and trains them one-on-one, ensuring everyone who will be using the tool learns at their own pace and can ask questions. In some instances, such as when Market Scan is onboarding many dealerships at once within the same dealer group, the project manager can provide group training at the dealership’s request.
Dealership employees are first trained to use mDesking’s lease tool because it’s the easiest to use and is a good introduction to the software. Their second training session focuses on retail. Ongoing training helps dealerships understand some of the more specific aspects of the software and helps them unlock features that offer further efficiencies.
Similar to the tech setup, dealerships have a direct line of communication with one performance manager, enabling them to easily ask questions and request ongoing training. Performance managers make it their goal to know their dealership clients well and continuously provide easy-to-understand training that adds value to dealership operations. Dealers also have access to The Academy, an online training portal available exclusively to Market Scan clients.
Ultimately, mDesking allows dealers to quickly provide a wide variety of deals with different terms, lenders and payment options, so customers can choose the deal that works best for them and close in record time. Often, when presented with so many choices, customers consider options they hadn’t before. For example, a customer may consider a lease for the first time. Offering many different paths quickly allows customers to weigh the pros and cons of a range of purchase or lease options, giving them a sense of control and enabling them to close their own deal. This builds customer loyalty and, in the case of increased lease penetration, dealership portfolios.
Market Scan’s mDesking solution provides endless benefits as customers are given choices they’ve never previously considered and spend far less time in the dealership. It all starts with a quick setup process and initial training, continues with an ongoing partnership and ultimately leads to improved operations, more deals and happier customers.
Click here to learn more about Market Scan’s desking solutions.