Joey Imparto

Joey Imparato is a dedicated business professional who serves as Market Scan’s Vice President of Sales and Performance Management. With five years of experience at Market Scan, he oversees new business development, client retention, account management, enablement and revenue growth in the franchised dealer and automobile broker realm.  He uses his extensive experience in the automotive industry to help dealers increase profitability and improve business practices using Market Scan’s industry-leading products. His team introduces dealers to the company’s real-time, in-market, geographic-specific pricing, incentives and competitive payment data and calculation capabilities that enable dealers to deliver the most appealing payment and term options to customers while supporting healthy profits. Accumulating over 34 years of experience, Imparato spent much of his career with Cox Automotive’s vAuto and Stockwave in various sales-related leadership positions. During his 13 year tenure with the company, Imparato worked with and helped award-winning sales teams and managers grow.