Chris Potgieter
Director, Growth Marketing
Chris Potgieter is Director, Growth Marketing at S&P Global Mobility and brings a wealth of marketing knowledge and experience to Market Scan. With 15 years in the automotive and marketing spaces, he leads strategic initiatives focused on brand alignment, competitive differentiation and demand generation. He helps dealers, OEMs, lenders and tech companies understand how Market Scan’s real-time digital payment solutions can enhance their operations, analysis and execution in the industry, leading to improved bottom-line performance. Potgieter began his career with BMW Group, eventually leading MINI USA product management, developing the MINI USA Motorsport program and overseeing variable and fixed operations for BMW dealers in New England. He also led BMW’s Electrification Strategy, focusing on sales, operations and charging infrastructure. In 2021, Potgieter joined S&P Global Mobility with automotiveMastermind, executing go-to-market strategies for business-to-business software-as-a-service products and achieving rapid adoption with luxury automotive OEMs and their dealer networks. He is Pragmatic Management Certified – Level One through the Pragmatic Institute.